Posts Tagged ‘ppc marketing’

Successful Pay Per Click Methodologies

Sunday, November 14th, 2010

PPC is one of those “mysterious” online marketing tools that few marketers truly understand. All marketers try to think of ways to increase their incomes, and PPC more than likely comes into mind. PPC advertising has an aura of mystery and fascination about it because there are so many stories around the net.

There are so many stories on the net about how people lost money very fast, but still it’s something that has some kind of magical draw for people. How can the average IM marketer know if it’s something that’s good for them? How can you succeed with something that so many others have failed with? Let’s talk about how you can do this in a manner that will help you succeed, rather than fail.

Few marketers do this, but it’s very good to employ PPC as a way to test the quality of their SEO marketing. You’ll put your attention on those keywords that you can test to see if they’re right for your particular market. It’s a simple concept, if you have success with keywords in PPC, then you can safely bet they’re worth using elsewhere in your marketing. Conversely, any keywords that do not convert well into sales via PPC, you’ll want to avoid using them in other marketing efforts.

There can be huge differences between singular and plural terms, so be sure to use both in your PPC campaigns. Perhaps many PPC advertisers don’t think to use the plural forms for their keywords, and they sometimes can be just as profitable as the singular versions. Take care that you’re always properly using your words in the right way – keywords and words in your ads. Stay away from inappropriate plural forms of words – be sure to check. You can attract attention with the improper use of words, but it’ll be the wrong kind of attention. They will not click on ads that are poorly worded or that purposely use the wrong forms of the words.

It’s imperative that you perform excellent research on your niche market and your chosen keywords. The only traffic you want are those who are searching for what you’re marketing and want it. The only way to do that is by doing proper research so your ads match the right searchers. Advanced PPC marketers often show ads to related markets, but if you’re new it’s best to save this until later. So listen to the voice of experience and do your research very well!

Succeeding with PPC advertising doesn’t need to be painful. You will, however, need to work at it and give it the attention it deserves. You don’t want to rush into advertising. Doing so will almost certainly waste your money. The learning never stops, really, so remember this article and be smart about what you do, and you’ll make your campaigns convert into good money. Just keep in mind that it’s always up to you, but this is something you can accomplish. If you want more information on PPC, I highly recommend that you read this amazing Phil Ivey article, the best way to promote your isildur1.

Effective Pay Per Click Methods

Tuesday, October 12th, 2010

PPC is something that lots of internet marketers know about but do not fully understand. PPC has crossed the minds of more people than those who actually do it. But to the uninitiated, it’s still remains a bit of a mystery and can be intimidating.

Our impression is that it’s attractive to many marketers, but people have heard so many stories about how dangerous it can be with losing money if you’re not careful, etc. So how can you tell if this is something for you? Just how can a marketer find success with something so many others have found failure with? Let’s continue, and we’ll share some finer points that will help you get started on the right foot.

Use PPC to help you test the success of your SEO campaigns. You’ll put your attention on those keywords that you can test to see if they’re right for your particular market. So what you’ll want to do is take your successful PPC keywords and then just apply them to other marketing areas. If you do not make any sales at all from certain campaigns, you will know to stay away from those words in your other projects as well.

Always make sure you’re using both plural and singular terms in your campaigns. Lots of internet marketers forget that the plural versions of keywords can be just as successful as the singular versions of those same keywords (and vice versa). Take care that you’re always properly using your words in the right way – keywords and words in your ads. Avoid using the plural if it doesn’t make good sense. You can attract attention with the improper use of words, but it’ll be the wrong kind of attention. Ads that are not written well, or contain inappropriate words, tend to almost never get clicked on.

It’s imperative that you perform excellent research on your niche market and your chosen keywords. The only traffic you want are those who are searching for what you’re marketing and want it. There is only one way to achieve that and that is through correct and proper research. You can do cross-market promotions with your product with PPC, but it’s best to stick to your primary market until you’re comfortable with the process. You’ll do yourself a huge favor by just doing your research before you get started with anything else.

Finding success with PPC does not have to be difficult. You will, however, need to work at it and give it the attention it deserves. You don’t want to rush into advertising. That is how people lose their money and get burned. You can do well and make good money if you remember these tips and always keep learning. You can accomplish whatever goals you desire, you just have to decide on it and put your mind to the tasks. If you want more information on PPC, I highly recommend that you read this amazing PPC marketing article, the best way to promote your affiliate marketing products.