Archive for the ‘web marketing’ Category

Video Marketing – The Arguments For Making Use Of This Promotional Tool

Thursday, August 19th, 2010

Should you wish to gain knowledge about the potential ability of video marketing to boost your enterprise, reading the following piece will provide clarity on such strategies. We will be looking into how video marketing can prove to be beneficial as a marketing tool and why it’s appropriate to use for your promotional needs. One of the benefits of using video for marketing your business is the ability to educate your viewer on the product you are offering, as well as teaching them a bit about the market itself. Videos can’t be sales pitches if you want them to spread and make it big. In fact, you have to make sure that the quality of content in the videos has to be professional enough or else people won’t take you seriously. So let’s look at some of the benefits that you can derive from video marketing and learn more about this new technique.

So why should you use video marketing? First and foremost, the advantage of video marketing is that it has a much deeper reach than traditional marketing strategies. In today’s world, video marketing can accessed by more than just your computer. Your iPhone, iPod, laptop, etc are all equipped to help you watch videos on the web. What this denotes is that anybody will be able to view video content from any location. Video marketing allows businesses to create and market a brand. This is supposed to be one of the hardest things to do because building a business brand takes quite amount of effort. There are lots of websites that are competing on the Internet so it’s often tough to stand out from the rest and create a selling point that is uniquely yours. Video marketing allows you to pull in visitors to your site and attract fresh consumers and increase your conversions. You will be able to control your video traffic and reach your audience by teaching them about your merchandise or service and, if at all possible, something about yourself, as well. Video allows your personality and charm to come through, which forges a bond between your site visitor and you. You become associated with your brand.

Another terrific benefit of creating a video, from the point of view of the SEO’s, is with videos you will avoid that dreaded duplicate content filter. In contrast, when you are writing articles for marketing purposes you must constantly produce new pieces so that you can develop your backlinks, get return visitors to your website, and keep your search engine rankings high. Since all search engines list advertising videos in a unique way, producing a marketing video automatically eliminates the worry of using the same material. In other words, you no longer have to worry about Google banning you for using duplicate content. This can be a huge relief to online marketers who need to constantly produce good content but must contend with this filter. When you use videos for your online marketing, you can kiss the filter problem goodbye.

Finally, you’ll discover that video marketing is a much more productive way than more time consuming options such as social bookmarking. It’s a fresh and expanding strategy that will drive traffic to your website, but also create a following for you on a personal level and increase brand awareness. There’s a thousand ways you can use web video marketing to help the growth of your affiliate marketing business.

Quick Traffic Tips for Internet Marketers

Sunday, May 23rd, 2010

Traffic generation is something that every internet marketer must do. The sad truth is that just having a great website is not enough. It’s absolutely necessary to build a reason into your site for people to want to spend more than 30 seconds there. Creating traffic to your site isn’t rocket science, but it’s something you need to learn how to do… plus it takes work and time. It’s necessary to devote time each day to marketing – among other things, traffic generation. If your site and content are worthy enough, in time people may start talking about it, and you’ll get some word of mouth advertising for your site. But for now, we’ll discuss some methods you can use today to begin seeing more traffic.

Press releases are powerful, if done right. Distributing press releases is so easy, the web is filled with sites for that purpose. As with most everything else, you can find sites that charge for premium distribution, and others are free to use. It’s possible that your PR can get used by online/offline media outlets, but it has to be well-written and the product needs to be good. With a good press release, your traffic levels could explode! Of course if your site converts, you could get hundreds of sales very quickly.

Another strategy is to be a guest writer on blogs or sites. Article directories are fine, but if you can get your content onto an independent blog, you will be able to tap into that blog’s existing audience. If your content is good and written well, people will be inclined to check you out. One important thing is to get your writing published on well-respected sites/blogs ideally that have authority. If you take the time and establish a positive relationship with these site owners, it will help a great deal to get published.

Create profiles for yourself on social media networks. Facebook, MySpace and other such sites can be very powerful marketing tools, so don’t neglect them! Since these are social rather than marketing sites, you may be skeptical about their use, but if you learn how they operate you can use them to attract hordes of traffic and sales! Take a look at the profiles others in your niche have created and learn for yourself what works and what doesn’t. As you meet people who are interested in what you have to offer, you can gain a following, some of whom will become regular buyers of your products!

There are literally hundreds of ways to create traffic to your site. Depending on what you do, it can be an ongoing process that must be tended to all the time. Every day, it’s smart to put time into creating backlinks and traffic. There’s so much to do, and that will help make it less boring. So maybe just think in terms of the money those efforts will bring you.

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Providing Good Customer Service as an Internet Marketer

Wednesday, May 5th, 2010

When you shop at any business, what do you use as a guide to rate that establishment? Most people would answer that it has to do with the people they encounter there and the overall level of customer service! You immediately notice what kind of customer service you get when you shop in a store or eat in a restaurant, and this has a lot to do with whether you ever return to that business again. Unfortunately, as important as customer service is, it’s something too many internet marketers leave out of the equation when they think about their business. The need to provide good customer service is not any less important online than anywhere else, even if your customers can’t actually see you on the internet! Read and study the following strategies and you can set yourself apart by offering great customer service to anyone who visits your site.

When someone contacts you, make sure you answer as soon as possible. Try to get back to them within one business day if you can. Responses should be personal messages written by you. Do not rely on automated messages that do not address the person’s specific question. Responding quickly to any questions, remarks or complaints shows people that you are a real person who cares about them. If you had an offline business, would you ignore customers who walked in the door or called you on the phone? You probably wouldn’t even think of treating them this way! Another way to offer great customer service is sending a discount email to someone that buys a product from you.

If you set up an automatic responder, you won’t even have to deal with this personally and you can ensure return customers. This could bring you in hundreds, even thousands of dollars in repeat business. Everyone loves bargains and sales! A great way to implement this initiative is to create a special coupon or promotional code that you only give to previous customers, or you could also create a special service for people that respond directly to your mailings.

You really need to be sure to offer support for any product you sell.

There are still people who have a hard time grasping technology. Customers will really like the added feature of getting free technical assistance, should they ask for help. You’ll find that they will then recommend you to their friends. This word of mouth advertising relies on good customer service. When people know you care enough about them to offer free support for your products, they are going to spread the word to people and you will definitely benefit.

Customer service is something that can be displayed in many ways, and there is always room for improvement. Keep in mind that good customer service is just as important for online marketers as for someone with a retail store.

If you want your business to grow and succeed, you must focus on customer service. Everyone wants to feel that they are important and respected. Good customer service is nothing more than creating an environment for customers that makes them feel relaxed, secure and well taken care of. Once you get into the habit, you’ll find it’s easy to do!

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Ebay Tips for New Internet Marketers

Wednesday, May 5th, 2010

Doing business on Ebay is a terrific way to find out how you’ll do with internet marketing. You can avoid spending a lot, or investing a lot of time, and try selling items online there. It’s not hard at all – just find old things you don’t want, or go out and look for things you can buy for a low price. Selling on Ebay is similar to what you would do with a regular online business, so your experience will give you a solid idea about how much you would like it. Making money online is not the easiest activity, and if this is all new you’ll quickly discover this for yourself. But don’t let that bother you… here are some really good and useful tips that can make things a little bit smoother and help you out.

Be smart and careful about what you choose for your Ebay member name. A name like, “toocute4u,” might be cute to you, but it’s not cute to prospective buyers. It is advisable to create a business-like impression, so choose something similar, or close to, your real name or the name of your business. You’ll be taken much more seriously by Ebay buyers. Customers will remember you, and your Ebay member name will be the second thing they think of – the first will be either something good, or not so good. If you achieve success with Ebay, lots of people will know your member name – so make sure it’s something you won’t mind lots of people associating with you.

You should be set up several ways to accept payment. You should definitely have a system for accepting payment by credit card. Many people will not do business with you at all if you don’t accept credit cards. Vendors who offer a wide variety of payment options usually make more sales. By offering many payment options, it becomes easy for people to buy one of your items. If you want to be successful and popular on Ebay, this is one way to do it! People who shop online often like to use Paypal, so if you aren’t a member already, you should join so you can accept this form of payment.

Do take the time to learn about Ebay’s pricing and shipping rules – very important to do that before listing anything. Unfortunately, or not, very many Ebay sellers derive much of their profits from inflating their shipping fees. You can ship products to buyers in any number of ways. So be sure to research how you’ll be shipping and choose the method in which everyone wins. Be totally straight with your customers about shipping, and be sure everything is clearly visible and easy to understand on your listing.

Earning money online doesn’t necessarily have to be hard. It’s true that very many marketers who are now doing very well first started marketing on Ebay. Ebay is a great way to get your feet wet and figure out if selling products and services online is really something that you enjoy doing. If you like what you are doing with online auctions, and are having some success with them, it is possible that you could develop a full time internet marketing career!

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How a Direct Mail Marketing Campaign Can Build Your Business to New Heights

Monday, May 3rd, 2010

Using direct mail to advertise your online business is probably something you, as an internet marketer, haven’t thought about? However, this is something that you should not wait another second to start. Simply, direct mail is one of the tried and true methods of spreading the word about your business. When you take the time to use direct mail, you will seem more like a person and less like a robot. It can be pretty hard to overcome the intimidation aspect, especially if you haven’t used direct mail before. You shouldn’t be intimidated by it, though. These tips and pointers will help you to get started with your direct mail marketing so you can bring in more business.

No matter if you send out a quick note or a postcard, be sure to hand write the addresses. It has been proven that people are more apt to read mail that has a handwritten address. What could be more important than this fact is that your recipient will be impressed that you actually took the time to write out the address. This is such a rare quality anymore. You may be thinking that this seems a bit overwhelming, especially if you plan to send out hundreds of letters, but if you do several a day you will have it finished in no time flat. If you have sloppy handwriting, be sure to have someone that has an elegant writing style to do it for you.

Experiment with several direct mail types. A good place to start could be with a brochure. Once you have it sent out, track the amount of business that comes to your website because of the brochure. If you have succeeded in bringing in a lot of sales, perhaps send out another one in a few months.

Next, send out a letter if the brochure doesn’t result in enough sales, and you’ve given it enough time to work. You can try out different types of direct mail and then, when you find one that works, stick with it! It is possible that you could drive up sales by thousands of dollars.

Every single direct mail piece you send out needs to be professional, so make sure you check them for any mistakes. Never allow a direct mail piece to be sent that has simple mistakes on it, like spelling or typos. This is important everywhere, but it is especially important when you send out direct mail. It is true that people will overlook a typo in an email, but will balk at a mistake in a piece of direct mail. You should look over everything several times before you mail it. It isn’t hard to send out direct mail. If you put it to use effectively, you will find it to be one of the more successful tools you can use. Many online business owners think the only way to get their products in front of people is through online marketing methods. They tend to forget about those people who either don’t have internet access or don’t use the internet for long periods of time. You could be pleasantly surprised at the response you may get from the people you send your mail out to. Truth is often stranger than fiction.

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How New Internet Marketers Can Make Money Online

Sunday, May 2nd, 2010

First, just about anyone is able to make money on the web. Just remember, even the most highly successful IM marketers started at ground zero, too. You may be delusional and feverish if you’re thinking you’ll make 6 or 7 figures right out of the gate, still wet behind the ears. However, there are so many ways to earn money online.

Well, let’s see… you can make something you like, have an online store, offer consulting, or do freelance gigs – it’s all doable and really up to you. Fine… now we’ll forge ahead and talk about some things new IM marketers can think about and maybe use with online business.

What are you good at? There are a lot of good writers out there. Can you do graphic design? Websites are the real estate of the internet so many people pay others to design them. Selling your skill(s) is the quickest and safest way of making money online. The more successful marketers need to outsource many tasks that they can’t so as well as you or to in order to use their time more efficiently. It simple getting jobs selling services so many people are hiring and all it takes is for them to become aware of you. You can write very basic articles or design simple websites and make enough to live without having to work a 9 to 5.

Start software marketing. Software is an easy seller because it does work that usually has to be done manually. There are so many needs that are not being met by current software so create something that fulfills that need. Create your own software or desktop application and start promoting it. Now you concentrate on building a list and using other methods of promoting your product. Systems like this can make you big money once you get the hang of the process. What’s more is that you can purchase a tool which allows your product to be automatically delivered to customers once they purchase – that means you can set it up and just let it run.

You’ll see websites that offer to you pay for certain services, and these are a newbie marketer magnet. These online businesses will pay people to take surveys, try products, fill forms, etc. You can even find sites offering to pay to click on links. However, you must be very careful with companies that ask for money or your personal information and be sure to check them out hte best you can. You’ll find seemingly equal numbers of legit businesses and scams. You’ll find, though, that these businesses pay very poorly, and they require you to do an incredible amount of work for them – digital sweatshops. You can start making money online using many different strategies. We’ve covered a few that you can easily get started with. Being a successful online marketer takes a certain amount of creative and original thinking. There is no reason to think you have to choose one single method and stick with it; try lots of different things. By being open to lots of different ideas, you increase your possibilities for making money!
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