Archive for November, 2010

Successful Pay Per Click Methodologies

Sunday, November 14th, 2010

PPC is one of those “mysterious” online marketing tools that few marketers truly understand. All marketers try to think of ways to increase their incomes, and PPC more than likely comes into mind. PPC advertising has an aura of mystery and fascination about it because there are so many stories around the net.

There are so many stories on the net about how people lost money very fast, but still it’s something that has some kind of magical draw for people. How can the average IM marketer know if it’s something that’s good for them? How can you succeed with something that so many others have failed with? Let’s talk about how you can do this in a manner that will help you succeed, rather than fail.

Few marketers do this, but it’s very good to employ PPC as a way to test the quality of their SEO marketing. You’ll put your attention on those keywords that you can test to see if they’re right for your particular market. It’s a simple concept, if you have success with keywords in PPC, then you can safely bet they’re worth using elsewhere in your marketing. Conversely, any keywords that do not convert well into sales via PPC, you’ll want to avoid using them in other marketing efforts.

There can be huge differences between singular and plural terms, so be sure to use both in your PPC campaigns. Perhaps many PPC advertisers don’t think to use the plural forms for their keywords, and they sometimes can be just as profitable as the singular versions. Take care that you’re always properly using your words in the right way – keywords and words in your ads. Stay away from inappropriate plural forms of words – be sure to check. You can attract attention with the improper use of words, but it’ll be the wrong kind of attention. They will not click on ads that are poorly worded or that purposely use the wrong forms of the words.

It’s imperative that you perform excellent research on your niche market and your chosen keywords. The only traffic you want are those who are searching for what you’re marketing and want it. The only way to do that is by doing proper research so your ads match the right searchers. Advanced PPC marketers often show ads to related markets, but if you’re new it’s best to save this until later. So listen to the voice of experience and do your research very well!

Succeeding with PPC advertising doesn’t need to be painful. You will, however, need to work at it and give it the attention it deserves. You don’t want to rush into advertising. Doing so will almost certainly waste your money. The learning never stops, really, so remember this article and be smart about what you do, and you’ll make your campaigns convert into good money. Just keep in mind that it’s always up to you, but this is something you can accomplish. If you want more information on PPC, I highly recommend that you read this amazing Phil Ivey article, the best way to promote your isildur1.

How to Generate Income with Internet Marketing

Friday, November 5th, 2010

Are you trying to make money on the web? You must have this goal or you wouldn’t even be interested in internet marketing. At the same time, many people don’t know how to get started. The truth is that earning money over the internet is more complicated than simply making the decision to use the internet to turn a profit. There are a lot of different ways that internet marketers can make money even when they haven’t ever tried to make even a single dollar over the internet. The following ideas will help you make a good start with your internet marketing business.

Consider your interests, hobbies and experience: is there something you are very good at or have lots of information about? Many people take what they know and turn it into a product that can be sold; you could write an ebook, make a video or a recording. Your product can then be sold from your own website, but this isn’t even necessary, as you can also get others to sell it for you if you don’t want to put up your own site. Some marketers prefer to let affiliates sell their products, as it means you don’t have to have your own website or do any direct selling yourself. Some marketers will tell you that you can make more money in the long run with your own website, but either way will work!

Buying and selling domain names. You might be someone who has a knack for coming up with profitable domain names. When you think of a good one, check if it’s available, and if so, register it; you may be able to resell it for a good profit. You will be surprised at what some will pay just for a domain name. The good news is that you do not need a website for this. You can find quite a few websites and forums that are centered around domains; you can buy and sell your domains through these. Do a search around a term like “selling domains” and you can find good sources of information on this topic. Buying and selling (or flipping) domain names is something you can start doing today, as it’s simple and inexpensive to get started with.

Are you really good at things like marketing and product development? Have you considered starting your own consulting business? Lots of people are willing to pay a personal coach or mentor for help in improving themselves personally or professionally. Good consultants are always in demand, both online and offline, and they can make over a thousand dollars per hour. Remember, any marketing skills you have from a job or career in the offline world can be applied on the internet.

You can find a way to get involved with internet marketing no matter who you are or what your career or educational background might be. This is because the field is wide enough and varied enough that there is room for a lot of contributors. It doesn’t take luck or magical powers to do well in internet marketing; you only need to put in some time and hard work and you can succeed as many others have.

You may even achieve the online marketer’s dream of an automated business, where money flows in without you having to attend to the details. Don’t be afraid to try a few different money making methods to figure out what works for you and what does not. Eventually you’ll be making money hand over fist!

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